You are launching a brand and want to secure it properly.
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Intellectual Property & Brand Protection
Protecting the intangible assets that businesses build over years.
The Practice
Intellectual Property
A brand is often among the most valuable assets a business owns, and among the least carefully managed.
We advise on building, registering, protecting and commercialising intellectual property, treating it as a continuing corporate asset rather than a one-time registration.
Capabilities
What we advise on
- Trademark strategy
- Trademark searches
- Trademark applications
- Trademark prosecution
- Trademark opposition
- Rectification / cancellation matters
- Trademark licensing
- Assignment
- Copyright
- IP due diligence
- Brand protection strategy
- Infringement-related advisory
- Domain and digital brand issues
Where litigation or specialist representation is required, matters are handled through the appropriate legal professionals and forums.
When Clients Come to Us
Typical situations
Your mark has been opposed, or a conflicting mark has appeared.
IP needs to be licensed, assigned or moved within the group.
A transaction requires diligence on intellectual property.
Intellectual Property
Building a brand worth protecting?
Start with a clear trademark and brand strategy.
Discuss a Brand MatterRelated Practices
Corporate & Commercial Legal Advisory
Legal support for the agreements, relationships and risks surrounding a business.
Corporate Advisory & Governance
Corporate structures designed around the business, its ownership and its long-term objectives.
Transactions, M&A & Restructuring
Advisory and execution support for significant corporate transactions and structural changes.